Each generation has its own relationship with social media.
Since the pandemic, more members of older generations have relied on sites like X, Instagram, Facebook, and TikTok to connect with the outer world. Younger generations have grown up with social media and are typically well-versed in how to use them for networking. Bottom line, social media is a powerful tool of communication which can help bridge the generation gap you may find on Capitol Hill. Here are a few ideas how it’s useful.
It counteracts stereotypes.
Every generation comes with stereotypes or characteristics that are assumed of its members. Because every social media platform is a place where people are free to express themselves, it is easy to challenge other people’s prejudices. This openness leads to a better understanding of others’ perspectives and experiences and makes it easier to find common ground and network with generations on Capitol Hill other than your own.
It leads to teaching and learning.
Since younger generations were raised on social media, it’s likely they’ll be more comfortable using it than older Capitol Hill generations. This leads to an opportunity for Gen Zers and Millennials to teach Gen X and Boomers. While they’re at it, the older generations can share their life experiences and wisdom with those starting out. This give-and-take sets up a great networking opportunity.
It gives easy access.
If you’re a Gen Zer, it may be hard to literally find ways to connect with a Boomer on Capitol Hill, and vice versa, but that doesn’t mean you won’t have a lot of values and beliefs in common. Social media allows you to find someone who thinks like you and network with them. You can do this through reading someone’s comments, seeing what kinds of posts they like or what events they are attending. Once you find something in common, it’s easier to reach out and network with them.
While users from older generations are more present on social media than the past, it is still an environment that is dominated by young people.
Even though this is true, be careful not to assume ageist beliefs like they are just uninterested or incapable of understanding the technology. Using social media to network with people on Capitol Hill is a careful balance of effectively communicating while avoiding stereotypes. Ultimately, it’s an excellent tool to use when trying to connect with generations other than your own.
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